In Her Time
This shoot plays with the idea of time how it shapes us and how we grow into ourselves. She’s a woman who has flourished with time; she knows who she is, what she likes, and the kind of energy she wants around her. The way she dresses isn’t about occasion, it’s just who she is whether she’s grabbing groceries, walking her dog, or heading to her local café.
This woman is my alter ego, the version of me I tap into when I want to feel grounded, confident and unapologetically present. She reminds me that confidence isn’t saved for big moments, it’s something you carry with you every day, even in the simplest routines.
Corseted
Subversive Elegance reimagines femininity through a rebellious, intellectual lens. The moodboard celebrates contradictions: vintage corsetry and lace meet sharp, modern tailoring and raw, sensual styling. It’s suggestive but never obvious inviting the viewer to look closer. Elements like exposed backs, retro phones, handwritten slogans, and archival illustrations evoke a woman who knows her history but refuses to be defined by it.
She’s provocative and fearless, unafraid to say “Fuck 9–5” while lounging in a fur coat, flipping power structures through personal style. The palette mixes soft skin tones with rich reds, blacks, and neutrals, balancing softness with edge. This shoot would channel intimate boudoir energy with an editorial twist….layered, knowing, and unapologetically seductive.
Sugar coated steel
The idea behind this shoot is to take all the hyper-feminine, candy-colored Y2K references we grew up with and flip them into something sharper and more powerful. That era often gets seen as over the top or superficial, but it was also about women experimenting with identity, pushing style to extremes, and having fun with self-expression.
By bringing in icy metallics, glossy textures, and futuristic details, I wanted to show a different side of femininity one that’s playful on the surface but strong and untouchable underneath. The silver and chrome feel like armor, while the bubblegum accents remind us that sweetness and strength can exist together. For me, this shoot is about reclaiming that aesthetic and reimagining it for today. It’s about showing that femininity doesn’t have to be soft or quiet it can be loud, confident, and unapologetic, while still being fun.
Domino effect
This concept is inspired by the layered, slightly chaotic elegance of London life, where each encounter sparks the next move, like pieces in a domino chain. The mood board feels personal to me: it evokes members clubs, intimate dinner tables, spontaneous conversations with new people, and that conscious choice to step out of the house and out of your comfort zone.
It’s for someone who loves dressing up and is genuinely good at it, sharp tailoring, sculptural accessories, and a palette of polished neutrals with metallic accents create a look that is both intellectual and playful. The shoot would celebrate the social rituals of urban life while capturing that cool, slightly rebellious energy that comes from knowing exactly who you are, and choosing to show up for it.
Rodeo redux
Rodeo redux reimagines Western heritage with a modern, city-bred edge. The concept fuses rugged Americana with high-fashion polish: distressed denim, rich brown leathers, cowhide textures, and oversized belts collide with smoky eyes, glossy dark lips, and statement bags. This is a woman who channels the rebel spirit of the frontier without leaving the city effortlessly stylish, independent, and untamed. She might wear cowboy boots with vintage Fendi fur, or a denim shirt dress cinched tight with a weathered belt.
The mood is cinematic and sultry, full of tactile contrasts….faded jeans against polished croc leather, sun-washed textures meeting moody, intimate portraits. It’s a shoot about freedom, attitude, and the understated glamour of breaking the rules while looking completely at home in them.